When I started reading some of these tactics I thought of this particular commercial. Commercials are made for persuasion or for awareness. This particular one cries out to persuade its audience to buy this body wash and it uses a few of the tactics we have all read about.
The tactic I chose to use is positive self feeling. The commercial focuses on the fact that if you use this product you will be better and feel better about yourself. It is able to do so by comparing looks which is very personal to a lot of people. Because of the personal affect of the commercial it is successful in getting people to buy their product.
The process premise I see in the commercial is packards compelling needs of love objects. This is not a product that anyone actually needs. It is a love object in the sense that you want to be like the man in the commercial and he has made it clear to be like him you need to use old spice. This psychological thinking gets people to buy it and again it's not because of a need but because it is a love object.
The commercial does a good job at using persuasion to get people to buy it. It is funny and funny enough that it is what you think of when you are going to buy body wash so that is what you'll throw in your cart. It is successful at what it is trying to do
My sister-in-law on my wife Meagan's side of the family had a baby shower as she has said in her post. We took the opportunity to spend the weekend with the family that come down and thought it would be a good use of our time to do so and get our homework done so we made them sit through our presentations. I did not want to attend the baby shower so I did it afterwards with a few aunts, uncles and cousins of ours.
I drive a Ford F-150 which runs on natural gas. I have driven natural gas vehicles ever since I turned 16 and have found they are wonderful. Of course there are a few cons but in my opinion there are far more pros to the story which is what I went over in my speech. I tried to inform my audience since there are not a lot of people who know about natural gas vehicles and I explained the big benefits of driving such vehicles. I hooked my IPad up to the apple tv which was on their 80" and used google slides to get a better practice. The slides turned out good and I felt like they were almost as good as the ones in class.
While I was in class I noted some items which I saw in other presentations which drew my attention away from what was being presented. I took that list and combined it with the notes I got back from Professor Young and made a list of 8 items for the critique. Since I was mindful of these items I feel like I did a much better job at this presentation. I made my audience fill out the questions which were rated from 1-10 with 10 being perfection. I feel like everyone was honest because I did not get a 10 in anything but I did get a lot of 9's and 8's (hopefully that wasn't just a nice gesture from them). Some of the questions had to deal with pacing, using "um" or "ah", speaking clearly and at a rate I could be understood etc...
I feel good about the presentation. I still haven't had any of the family members go out and buy a natural gas vehicle but all in good time :)
This particular video clip is interesting because it is a critique or an analysis already of one of president Obama's speeches (no I did not cheat, I chose a parable they did not discuss). In this particular speech, I am surprised how well Obama is able to draw in the audience and make such an impact on them.
I chose Reich's parable The Mob at the Gate mainly because of what Obama says in the last 20 seconds of the video. Throughout the entire speech he hints at how America is in danger and how "we must beware, lest the forces of darkness overwhelm us. Our liberties are fragile; our openness renders us vulnerable to exploitation or infection from beyond"(comm4020dcp.blogspot.com). President Obama portrays the same message in different ways, the message being the USA is not separated or divided, it is one nation. He ends his speech by says "I believe this country will reclaim its promise, and out of this long political darkness, a brighter day will come". This is said after declaring "there is not black America, there is not Latino America.... there is one United states of America, hinting that the "liberties are fragile" and we are being divided.
I believe this has a very powerful cognitive effect on the audience. You can hear the applauds coming from the audience and how much energy was in the room. It brought the audience to a sense of togetherness and gave them something to cheer for and something to fight for, that united feeling and togetherness.
I believe Obama was able to hit home with a lot of people because of Packard's compelling needs in the sense of emotional security and sense of roots and also because of Maslow's hierarchy and a sense of belonging. By claiming there is only ONE United States of America it makes people feel secure and that he is willing to fight for the country so there is not separation and it is a free and equal country. By saying we are one and together he eliminates groups and gives the people a sense of belonging. It seems like this hits home with the majority of the people there.
Hillary Clinton's Concession Speech
When Eric said in class the other night how impressive (not sure if he went that far to say that) Hillary Clinton was it sparked my interest to see how impressive she was. I have not followed anything she has done every, I have only heard the bad press going around about her and have done an assignment about her email scandal. I have only heard bad things so when he said this it interested me a little. This speech is not a recent speech but one that I feel I can point out some of Larsen's Myths.
I would like to only discuss one of the myths although I feel as if I have found two or three in here which should not be any surprise. The myth I would like to discuss is the Valley of Challenge. This one stood out to me because she talks as if she will stick her neck out for me and that she will be there to raise to the challenge with whatever comes up. One specific thing she says in this speech is " you'll always find me on the front lines of democracy." She says this after talking about people feeling invisible to their president and having dreams and goals that have not been reached yet. This makes it feel as if she roll up her sleeves and work along side me and will do whatever it takes to make me happy and fulfill my goals.
The process premise which I found in this speech was in the need section under Maslow's Hierarchy, belonging and safety. Hillary in her speech talks as if what she will do will make me safe in my life and make me belong to something. She talks as if I will belong if she is in charge because that is what she will be able to do. I will be safe with her in charge. It seems as if she succeeds with this because of the audience and the applause she gests after saying such things. Writing this analysis I am more skeptic and do not believe a word since that is how it seems a lot of people are raised, to not believe a word any politician believes.
I will admit, she is a good speaker and does a good job in this speech. She pulls everyone together and makes every group of people feel as if they are included and then protected and supported by the things she says. She did a good job.
Morgana Bailey's speech on TED talks
I found this article titled " the danger of hiding who you are". I thought it was going to be on a different subject, nonetheless it was a good speech and had a good principle. Morgana spoke on being a lesbian and how it was to find that out on her own and then accept the fact and share it or not hide it from others.
I can see two aspects the speaker used to motivate the audience, the first being anticipation or hope. The speaker tried to emphasize the hope that she had found on the way of her journey while accepting and not hiding who she really was. This hope was meant to go to everyone in such a way that they too would accept who they really were and not hide anything whether it be their personality or like in her case, a lesbian.
The second thing part of the motivation I caught was cohesion or acceptance. This ties into the first being hope. She tried to give the audience hope to stop hiding their true selves and to accept themselves or others. She tells a story about a friend of hers. This friend's father had legal power and was involved in a bill that would allow businesses to deny business to gays. Her friend voted in favor of the bill. Morgana wondered how different that would have been had she told her friend years before that she was gay. She shares this story hoping people would be more cep ting to those around them.
I believe that these were her abilities. By sharing a few experiences she has had in her life, she was able to motivate people enough to give her a standing ovation. I would hope that meant the audience took it to heard and was compelled or motivated to change. This was done without much effort on the speakers part physically. I cannot say if it was emotionally or psychologically though.
The facilitator the speaker used was the place she was in. She was presenting this speech to an audience of what looked like business people which was fitting since she spoke a lot about her work. The signal was the presentation, the actual speech and the personal stories she was using during the whole thing. The spark that got people motivated I believe was somewhat the same, her personal stories and her happiness of not hiding who she was.
I cannot tell if this lead people to conviction or to motivation. The standing ovation sure shows the audience was moved or motivated by what was said. If conviction would be defined in this case by action I believe there were a few lead to conviction also. This would be members of the audience accepting who they truly.
I can spot two process premises the speaker hit upon one being needs no the other being emotions. The needs premise the speaker hit upon was self worth. To accept and then not hide who we truly are it takes us giving ourselves worth. We have to feel like we are worth something to be willing to do such things. The emotions she was getting at were happiness and joy. In this case I believe for herself nod for those that did not hide who they really were. The speaker was successful in trying to use these two premises to persuade her audience to act.
