The tactic I chose to use is positive self feeling. The commercial focuses on the fact that if you use this product you will be better and feel better about yourself. It is able to do so by comparing looks which is very personal to a lot of people. Because of the personal affect of the commercial it is successful in getting people to buy their product.
The process premise I see in the commercial is packards compelling needs of love objects. This is not a product that anyone actually needs. It is a love object in the sense that you want to be like the man in the commercial and he has made it clear to be like him you need to use old spice. This psychological thinking gets people to buy it and again it's not because of a need but because it is a love object.
The commercial does a good job at using persuasion to get people to buy it. It is funny and funny enough that it is what you think of when you are going to buy body wash so that is what you'll throw in your cart. It is successful at what it is trying to do
Good job honey! It is interesting how some commercials just put an attractive person in there and their products get sold out! Obviously the persuasion must be working.
ReplyDeletePositive self feeling all the way, nice analysis. Well done!
ReplyDeleteThis is a good one. I think the persuasion works in this because I myself actually have old spice body wash. It is an entertaining video and wants to buy it and may you think you become more manly from just using it. Great analysis.
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